`); let searchUrl = `/search/`; history.forEach((elem) => { prevsearch.find('#prevsearch-options').append(`
${elem} `); }); } $('#search-pretype-options').empty(); $('#search-pretype-options').append(prevsearch); let prevbooks = $(false); [ {title:"Recently Opened Textbooks", books:previous_books}, {title:"Recommended Textbooks", books:recommended_books} ].forEach((book_segment) => { if (Array.isArray(book_segment.books) && book_segment.books.length>0 && nsegments<2) { nsegments+=1; prevbooks = $(`
${book_segment.title} `); let searchUrl = "/books/xxx/"; book_segment.books.forEach((elem) => { prevbooks.find('#prevbooks-options'+nsegments.toString()).append(`
${elem.title} ${ordinal(elem.edition)} ${elem.author} `); }); } $('#search-pretype-options').append(prevbooks); }); } function anon_pretype() { let prebooks = null; try { prebooks = JSON.parse(localStorage.getItem('PRETYPE_BOOKS_ANON')); }catch(e) {} if ('previous_books' in prebooks && 'recommended_books' in prebooks) { previous_books = prebooks.previous_books; recommended_books = prebooks.recommended_books; if (typeof PREVBOOKS !== 'undefined' && Array.isArray(PREVBOOKS)) { new_prevbooks = PREVBOOKS; previous_books.forEach(elem => { for (let i = 0; i < new_prevbooks.length; i++) { if (elem.id == new_prevbooks[i].id) { return; } } new_prevbooks.push(elem); }); new_prevbooks = new_prevbooks.slice(0,3); previous_books = new_prevbooks; } if (typeof RECBOOKS !== 'undefined' && Array.isArray(RECBOOKS)) { new_recbooks = RECBOOKS; for (let j = 0; j < new_recbooks.length; j++) { new_recbooks[j].viewed_at = new Date(); } let insert = true; for (let i=0; i < recommended_books.length; i++){ for (let j = 0; j < new_recbooks.length; j++) { if (recommended_books[i].id == new_recbooks[j].id) { insert = false; } } if (insert){ new_recbooks.push(recommended_books[i]); } } new_recbooks.sort((a,b)=>{ adate = new Date(2000, 0, 1); bdate = new Date(2000, 0, 1); if ('viewed_at' in a) {adate = new Date(a.viewed_at);} if ('viewed_at' in b) {bdate = new Date(b.viewed_at);} // 100000000: instead of just erasing the suggestions from previous week, // we just move them to the back of the queue acurweek = ((new Date()).getDate()-adate.getDate()>7)?0:100000000; bcurweek = ((new Date()).getDate()-bdate.getDate()>7)?0:100000000; aviews = 0; bviews = 0; if ('views' in a) {aviews = acurweek+a.views;} if ('views' in b) {bviews = bcurweek+b.views;} return bviews - aviews; }); new_recbooks = new_recbooks.slice(0,3); recommended_books = new_recbooks; } localStorage.setItem('PRETYPE_BOOKS_ANON', JSON.stringify({ previous_books: previous_books, recommended_books: recommended_books })); build_popup(); } } var whiletyping_search_object = null; var whiletyping_search = { books: [], curriculum: [], topics: [] } var single_whiletyping_ajax_promise = null; var whiletyping_database_initial_burst = 0; //number of consecutive calls, after 3 we start the 1 per 5 min calls function get_whiletyping_database() { //gets the database from the server. // 1. by validating against a local database value we confirm that the framework is working and // reduce the ammount of continuous calls produced by errors to 1 per 5 minutes. return localforage.getItem('whiletyping_last_attempt').then(function(value) { if ( value==null || (new Date()) - (new Date(value)) > 1000*60*5 || (whiletyping_database_initial_burst < 3) ) { localforage.setItem('whiletyping_last_attempt', (new Date()).getTime()); // 2. Make an ajax call to the server and get the search database. let databaseUrl = `/search/whiletype_database/`; let resp = single_whiletyping_ajax_promise; if (resp === null) { whiletyping_database_initial_burst = whiletyping_database_initial_burst + 1; single_whiletyping_ajax_promise = resp = new Promise((resolve, reject) => { $.ajax({ url: databaseUrl, type: 'POST', data:{csrfmiddlewaretoken: "2BCHKXmNBClHQNP0IG04p4tn3hqoOZxZOxBnVDYHoI5ktTVI2dW3H2dnzT4K0LX6"}, success: function (data) { // 3. verify that the elements of the database exist and are arrays if ( ('books' in data) && ('curriculum' in data) && ('topics' in data) && Array.isArray(data.books) && Array.isArray(data.curriculum) && Array.isArray(data.topics)) { localforage.setItem('whiletyping_last_success', (new Date()).getTime()); localforage.setItem('whiletyping_database', data); resolve(data); } }, error: function (error) { console.log(error); resolve(null); }, complete: function (data) { single_whiletyping_ajax_promise = null; } }) }); } return resp; } return Promise.resolve(null); }).catch(function(err) { console.log(err); return Promise.resolve(null); }); } function get_whiletyping_search_object() { // gets the fuse objects that will be in charge of the search if (whiletyping_search_object){ return Promise.resolve(whiletyping_search_object); } database_promise = localforage.getItem('whiletyping_database').then(function(database) { return localforage.getItem('whiletyping_last_success').then(function(last_success) { if (database==null || (new Date()) - (new Date(last_success)) > 1000*60*60*24*30 || (new Date('2023-04-25T00:00:00')) - (new Date(last_success)) > 0) { // New database update return get_whiletyping_database().then(function(new_database) { if (new_database) { database = new_database; } return database; }); } else { return Promise.resolve(database); } }); }); return database_promise.then(function(database) { if (database) { const options = { isCaseSensitive: false, includeScore: true, shouldSort: true, // includeMatches: false, // findAllMatches: false, // minMatchCharLength: 1, // location: 0, threshold: 0.2, // distance: 100, // useExtendedSearch: false, ignoreLocation: true, // ignoreFieldNorm: false, // fieldNormWeight: 1, keys: [ "title" ] }; let curriculum_index={}; let topics_index={}; database.curriculum.forEach(c => curriculum_index[c.id]=c); database.topics.forEach(t => topics_index[t.id]=t); for (j=0; j
Solutions
Textbooks
`); } function build_solutions() { if (Array.isArray(solution_search_result)) { const viewAllHTML = userSubscribed ? `View All` : ''; var solutions_section = $(` Solutions ${viewAllHTML} `); let questionUrl = "/questions/xxx/"; let askUrl = "/ask/question/xxx/"; solution_search_result.forEach((elem) => { let url = ('course' in elem)?askUrl:questionUrl; let solution_type = ('course' in elem)?'ask':'question'; let subtitle = ('course' in elem)?(elem.course??""):(elem.book ?? "")+" "+(elem.chapter?"Chapter "+elem.chapter:""); solutions_section.find('#whiletyping-solutions').append(` ${elem.text} ${subtitle} `); }); $('#search-solution-options').empty(); if (Array.isArray(solution_search_result) && solution_search_result.length>0){ $('#search-solution-options').append(solutions_section); } MathJax.typesetPromise([document.getElementById('search-solution-options')]); } } function build_textbooks() { $('#search-pretype-options').empty(); $('#search-pretype-options').append($('#search-solution-options').html()); if (Array.isArray(textbook_search_result)) { var books_section = $(` Textbooks View All `); let searchUrl = "/books/xxx/"; textbook_search_result.forEach((elem) => { books_section.find('#whiletyping-books').append(` ${elem.title} ${ordinal(elem.edition)} ${elem.author} `); }); } if (Array.isArray(textbook_search_result) && textbook_search_result.length>0){ $('#search-pretype-options').append(books_section); } } function build_popup(first_time = false) { if ($('#search-text').val()=='') { build_pretype(); } else { solution_and_textbook_search(); } } var search_text_out = true; var search_popup_out = true; const is_login = false; function pretype_setup() { $('#search-text').focusin(function() { $('#search-popup').addClass('show'); resize_popup(); search_text_out = false; }); $( window ).resize(function() { resize_popup(); }); $('#search-text').focusout(() => { search_text_out = true; if (search_text_out && search_popup_out) { $('#search-popup').removeClass('show'); } }); $('#search-popup').mouseenter(() => { search_popup_out = false; }); $('#search-popup').mouseleave(() => { search_popup_out = true; if (search_text_out && search_popup_out) { $('#search-popup').removeClass('show'); } }); $('#search-text').on("keyup", delay(() => { build_popup(); }, 200)); build_popup(true); let prevbookUrl = `/search/pretype_books/`; if (is_login) { $.ajax({ url: prevbookUrl, method: 'POST', data:{csrfmiddlewaretoken: "2BCHKXmNBClHQNP0IG04p4tn3hqoOZxZOxBnVDYHoI5ktTVI2dW3H2dnzT4K0LX6"}, success: function(response){ previous_books = response.previous_books; recommended_books = response.recommended_books; build_popup(); }, error: function(response){ console.log(response); } }); } else { let prebooks = null; try { prebooks = JSON.parse(localStorage.getItem('PRETYPE_BOOKS_ANON')); }catch(e) {} if (prebooks && 'previous_books' in prebooks && 'recommended_books' in prebooks) { anon_pretype(); } else { $.ajax({ url: prevbookUrl, method: 'POST', data:{csrfmiddlewaretoken: "2BCHKXmNBClHQNP0IG04p4tn3hqoOZxZOxBnVDYHoI5ktTVI2dW3H2dnzT4K0LX6"}, success: function(response){ previous_books = response.previous_books; recommended_books = response.recommended_books; build_popup(); }, error: function(response){ console.log(response); } }); } } } $( document ).ready(pretype_setup); $( document ).ready(function(){ $('#search-popup').on('click', '.search-view-item', function(e) { e.preventDefault(); let autoCompleteSearchViewUrl = `/search/autocomplete_search_view/`; let objectUrl = $(this).attr('href'); let selectedId = $(this).data('objid'); let searchResults = []; $("#whiletyping-solutions").find("a").each(function() { let is_selected = selectedId === $(this).data('objid'); searchResults.push({ objectId: $(this).data('objid'), contentType: $(this).data('contenttype'), category: $(this).data('category'), selected: is_selected }); }); $("#whiletyping-books").find("a").each(function() { let is_selected = selectedId === $(this).data('objid'); searchResults.push({ objectId: $(this).data('objid'), contentType: $(this).data('contenttype'), category: $(this).data('category'), selected: is_selected }); }); $.ajax({ url: autoCompleteSearchViewUrl, method: 'POST', data:{ csrfmiddlewaretoken: "2BCHKXmNBClHQNP0IG04p4tn3hqoOZxZOxBnVDYHoI5ktTVI2dW3H2dnzT4K0LX6", query: $('#search-text').val(), searchObjects: JSON.stringify(searchResults) }, dataType: 'json', complete: function(data){ window.location.href = objectUrl; } }); }); });
FAQs
Direct Marketing. A system of marketing by which organizations communicate directly with target customers to generate a response or transaction. Direct-response media. direct mail, telemarketing, interactive TV, print, the Internet and other media.
Which of the following is direct marketing? ›
Direct marketing is a form of advertising that communicates a marketing message directly to a potential customer. A direct marketing campaign happens through emails, social media DMs, mail-order catalogs, promotional flyers and coupons, telemarketing, and door-to-door visits.
Which of the following best defines direct marketing? ›
Direct Marketing refers to the promotion of products or services directly to the target audience through various marketing channels.
What is the best definition of direct marketing? ›
What Is Direct Marketing? Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. Mail, email, social media, and texting campaigns are among the delivery systems used.
What are the three main functions of direct marketing? ›
A successful direct marketing program will: enable you to reach target individuals in an efficient way. help you to personalise and customise your messages. attract new customers and increase their value to your business over time.
Which of the following is a purpose of direct marketing? ›
Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or website or a request for further information) from a selected group of consumers in response to communication from a marketer.
How is direct marketing used quizlet? ›
a system of marketing by which an organization communicates directly with target customers to generate an IMMEDIATE RESPONSE, request and/or transaction (such as a sale). The goal is to get the consumer to do something; seeking a response. Mail-back; Call; Visit; Click; Sign-up; Inquiry; Donation.
Which of the following is a characteristic of direct marketing? ›
No intermediary – In direct marketing, there is no intermediary. It means businesses are in direct contact with customers through multiple channels. It allows brands to engage with customers the way they want. Since there is no intermediary, they can save costs.
What is an example of a direct marketing plan? ›
Emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, websites, and catalog distribution are some examples of direct marketing strategies.
What is an example of direct marketing quizlet? ›
some examples of direct marketing strategies. It is business of selling products or services directly to the public, e.g. by mail order or telephone selling, rather than through retailers.
One characteristic of direct marketing that distinguishes it from other tactics is that it: emphasizes developing a customer database. Before cultivating new business, marketers should begin with better relationships with current customers.
Which of the following is an advantage of direct marketing? ›
Benefits of direct marketing
Targeting: You can send specific messages to particular groups of customers and potential customers based on demographics and buying behaviour. The more targeted your campaigns, the more successful they are likely to be. Personalisation: Reach your audience with a personal touch.
What are the effects of direct marketing? ›
Benefits of Direct Marketing
It provides companies with valuable information about their customers, which can be used for future campaigns. It is less expensive than traditional forms of advertising. It allows brands to target specific audiences and demographics. It increases brand awareness and loyalty.
What is the difference between marketing and direct marketing? ›
The distinction goes like this: Brand marketing is designed to build trust in, and awareness of, your brand - and is mostly unmeasurable. Direct marketing is designed to drive a specific action (clicks, impressions, purchases) and is 100% measurable.
Which statement about marketing channels is true? ›
The true statement about marketing channels is that businesses should select channels that are in line with their target audience's preferences and behavior. In other words, businesses should identify the channels that their target audience uses the most and concentrate their marketing efforts on those channels.
What is direct definition quizlet? ›
Direct Definition. Direct Definition is a communication that tells us explicitly who we are by directly labeling us and our behaviors. Children learn what is valued in them by others, and this turns into what they value in themselves.
What is the aim of direct marketing quizlet? ›
What is direct marketing? Connecting directly with targeted individual consumers to obtain immediate response and cultivate lasting customer relationship.
